Paola Tumambing

Laguna, Philippines

Brand designer | Creative strategist

Portfolio

Crafting immersive brand identities from tangible experiences to digital ecosystems.

Paola Tumambing, designer and strategist based in Laguna, Philippines.
View case studies Get in touch

Case studies

About & skills

Candid half-body portrait of Paola, the founder and creative strategist in a white tailored coat
Full-Stack Brand Designer · Paola Tumambing

Paola is a hybrid designer, developer, and growth marketer specializing in spatial branding and digital transformation. I help hospitality and consumer brands command premium attention by seamlessly uniting real-world sensory experiences with high-performance web development and automation.

Skills

Design
  • Strategic brand design
  • Spatial & tactile branding
  • UI design
Operations & Strategy
  • Performance marketing
  • Creative strategy

Tools

  • Figma
  • Illustrator
  • Photoshop
  • ChatGPT
  • Claude
  • Shopify
  • Showit
  • Meta Ads Manager
  • Zapier
  • Mailchimp
  • VS Code
  • Notion
  • Appsheet

Resume

A one-page summary of skills, tools and selected projects.

Download resume (PDF)

Contact

Let's get in touch.

Share a few details and I will reply within two working days.

Work

Selected projects.

Case studies that walk through the problem, the research and the final design.

Case studies

Next step

Like what you see?

Start an inquiry

About

Designer, builder, strategist.

A little about the person behind the work and the tools she uses.

About & skills

Candid half-body stock portrait of a smiling Asian woman creative founder in a white shirt, arms crossed against a colorful wall
Full-Stack Brand Designer · Paola Tumambing

Paola is a hybrid designer, developer, and growth marketer specializing in spatial branding and digital transformation. I help hospitality and consumer brands command premium attention by seamlessly uniting real-world sensory experiences with high-performance web development and automation.

Her designs are rooted in strong strategic foundations. She values visuals and function equally, ensuring the customer experience is never compromised.

Skills

Design
  • Strategic brand design
  • Spatial & tactile branding
  • UI design
  • Graphic & Marketing design
  • Email design
  • Wireframing
Build & Automate
  • Workflow automation
  • HTML & CSS
  • Webflow
  • Shopify
  • Wordpress
  • Showit
  • Responsive design
Operations & Strategy
  • Generative AI
  • Performance marketing
  • Creative strategy
  • Content strategy
  • Project management
  • Client communication

Tools

  • Figma
  • Illustrator
  • Photoshop
  • ChatGPT
  • Claude
  • Shopify
  • Showit
  • Meta Ads Manager
  • Zapier
  • Mailchimp
  • VS Code
  • Notion
  • Appsheet

Resume

A one-page summary of skills, tools and selected projects.

Download resume (PDF)

Principles

  1. Visuals and function carry equal weight.
  2. Strategy first, so every decision has a reason.
  3. One designer end to end, so nothing is lost in handover.

Next step

Want to work together?

Start an inquiry

Services

What I can do for you.

Three ways of working together, each with a clear scope and timeline.

Services

  • 01

    Brand identity

    Logos, colour, type and voice that stay consistent across every touchpoint, delivered with clear usage guidelines.

    • Logo suite
    • Colour & type
    • Brand guidelines
    • Social templates
    Typical timeline: 3-6 weeks
  • 02

    Web design & development

    Responsive sites built in Wordpress, Shopify or Showit, with content structure and performance considered from the start. One-week sprint available for small sites, 4-10 weeks for larger builds

    • Design-led
    • Responsive build
    • CMS setup
    • SEO Optimization
    • Launch support
    Typical timeline: 4-10 weeks
  • 03

    Digital Ecosystem Design & Automation

    Research-led interface, creatives and campaign design for consumer brands, from user flows and high-fidelity UI to performance ads, revenue-driving email content, and the backend Zapier automations that power them.

    • User research
    • Wireframes & flows
    • UI design system
    • Email Design &Automations
    • Performance Ad Creatives
    Typical timeline: 4-8 weeks

Process

  1. 01

    Discover

    A short call and brief to align on goals, audience and constraints.

  2. 02

    Define

    Research, structure and a clear plan for the work.

  3. 03

    Design

    Wireframes, then visual design, with check-ins at each stage and dedicated client portal for progress updates.

  4. 04

    Deliver

    Final files or a live build, plus a handover walkthrough.

Next step

Have a project in mind?

Start an inquiry

Inquiry

Let's work together.

Send the details of your project and I will reply with next steps.

Inquiry

Tell me about your project.

The more detail, the better my first reply. I respond within two working days.

Based
Laguna, Philippines
Response
Within two working days
Elsewhere
GitHub LinkedIn

FAQ

How soon will you reply?
Within two working days, usually sooner.
Do you work with international clients?
Yes. I work remotely from Laguna, Philippines and adapt to your time zone.
What do you need to start?
A short brief, your goals and any existing brand material.
Can I see your rates?
Rates depend on scope. Send an inquiry and I will reply with a clear estimate.